Why Visual Marketing Effective
There are many reasons why visual marketing is so effective. According to a Nielsen study of more than 60,000 web page views, 65% of internet users read-only 20-28% of words. 75% of U.S. online shoppers always look for visual content before purchasing. This is large because visuals help us get to the point faster. In addition, the language of Generation Z is less verbose than that of previous generations, and people are spending 4.4 seconds per 100 words, a lot more time on the meaning of the words.
The first reason visual marketing is effective is that humans are primarily visual creatures. As a result, visual information sticks better in mind than any other type of content. For example, branded images in a blog post will help readers remember the brand’s name and its content. This will increase the chances of conversions. As a result, it’s vital to use branded images in your blog posts. However, beware of the fact that these images can be distracting.
One more reason why visual marketing is effective is because of its speed and ease of use. As mentioned before, the human brain forms its first impression in 50 milliseconds, and it’s important to make it a good one. The visuals you use in your content should be easy to read, allowing people to focus on the benefits rather than the pros. Furthermore, viewers can relate to a brand with much greater ease and effectiveness than with blocks of text.
Video is also an effective visual form. Unlike written content, a video can be shared multiple times. The duration of a video is limited on Instagram, so animated videos should be short. Infographics, for instance, can be split into several parts or made into a carousel post. Regardless of the medium, visual content is effective when added with value. In a recent study conducted by Brightcove, video ads drive consumer engagement. After watching videos, 53% of adult consumers and 66% of millennials engage with a brand.
Visual content can make a strong impression. Since the human brain forms its first impression in 50 milliseconds, it’s important to make a good first impression. And, a good visual is easier to read than text. It’s also more memorable. The human brain is more likely to remember images than a text block. This means that visual content is a key to brand recognition. This is one of the reasons why it’s so effective.
Using visual content is important for your business. A video is more engaging than a static image. A video can be an excellent way to convey a message to a target audience. While your brand’s website may have a high-quality score, you might have to experiment with the content on different channels. For instance, if your website uses many videos, make sure it’s easy to share them on social media. Moreover, visual content can be shared across multiple platforms, which means getting more viewers.
Well-crafted visual content is more likely to impact your audience positively. While videos are great for promoting a brand, you’ll want to avoid compromising the quality of your content. Your video should tell a story. If it doesn’t, it’s useless. Similarly, images should be strong enough to stand alone. A well-crafted image should be visually striking and powerful enough to draw people’s attention.
Besides being more effective than text-based marketing, visual content also improves your brand’s reputation. Despite its low cost, it’s a smart choice for marketers as it is inexpensive and produces a nice return on investment. If you’re unsure about making your content more appealing to your audience, look for ways to increase your brand’s visual appeal. For example, consider creating a video that has high-quality images.
Visual content adapted to different platforms can boost the brand’s visibility and influence. A well-crafted video can teach your audience how to do something. An infographic can teach an audience how to do a particular task to be tailored to their needs. A video with stock images is another common mistake that can devalue a visual marketing strategy. It’s easier to use stock photography than create impactful content, and people can easily spot a generic image.
Why Visual Marketing Effective
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