Tips For Creating Content Marketing Assets for Your Website

When you’re creating content marketing assets, the design elements are typically visual. Since this type of content marketing requires a large team of people to create, it’s a bit more expensive than writing content. If you’re not sure how to start, here are some questions to ask yourself. What do you want to achieve with the content? Blog posts are an obvious gold mine. Blog posts with high traffic and high conversion rates make excellent candidates for content assets.

Infographics

When used correctly, infographics can be effective content marketing assets. You can use both custom and illustrative infographics. When designing your infographics, be sure to pay attention to content flow, the reader’s eye path, brand colours, and align your content with your customer personas. For more tips, read our infographics guide. Here are some tips to make your infographics stand out from the crowd.

Infographics help you convey information more clearly and effectively. Humans are naturally drawn to images, so when using infographics, your audience is likely to remain focused on your content. Besides, you can share these infographics with other people through social media and email. And, if you want to take your content marketing efforts a step further, you can even print them for trade shows and industry events. But, as we’ve mentioned, they can also be extremely valuable as content marketing assets.

Case studies

For marketers, case studies can prove incredibly valuable. These stories can highlight how your product or service has helped a customer. In fact, 13% of marketers use case studies in their content marketing. They rank fifth among the most popular types of content, behind blogs and ebooks. Here are some examples of how case studies can benefit your business. This isn’t a comprehensive list of all the ways you can use them.

One great way to use case studies for content marketing is by using them to define your industry or situation. An example of such a resource is the Killer Content Awards deck. We’ve included a link to that deck below. Using case studies is an effective way to demonstrate your product’s value. Here are some tips to help you use case studies in your content marketing. For example, if you’re selling marketing software, you should consider using case studies in your content marketing strategy.

Webinars

One way to effectively utilize webinars as content marketing assets is to host them yourself. While your host will deliver the oral presentation, it will be helpful to create slide decks, audiovisual materials, polls, and other engaging features. Using webinar software, such as Kaltura, will help you organize your content in a playlist, and include engaging tools that engage your audience. The following are some tips for using webinars as content marketing assets.

Use Webinars as an opportunity to engage your audience in real-time. By hosting a webinar, you’ll be able to show your expertise in your industry and create a stronger connection with your audience. It also gives you the opportunity to put a face to your company, boosting the chances of earning the trust of prospects and nurturing existing customer relationships. Webinars are one of the best platforms available today, and can easily be turned into blog posts, ebooks, and other content assets.

Customer stories

Storytelling is an effective way to get the attention of prospective customers. Not only does it offer immediate relevance, but it also adds credibility to your content. In addition to being easy to share with a larger audience, stories can be strategically placed on your company’s website or social channels, allowing you to reach new prospects. Here are a few tips to make customer stories the most valuable content assets you can have in your content marketing arsenal.

Firstly, customer stories capture the imagination of your prospects. Ideally, they are from real people who have already experienced the product or service you’re selling. In addition, stories should be narrated by a named individual, which is much more powerful than using anonymous voices. If you’re a B2B company, you should also make sure to put your product or company name prominently in your content. Video case studies are particularly powerful and should be part of your social media strategy. Stories should be concise and include a Problem, Solution, Benefits, and Results section. In addition, you should also include a customer quote or two.

Long-form content

While you may be thinking that a blog post is the right place to push your product, that’s not always the case. By offering more content and providing more value, you can better match your audience’s intent and draw their attention to benefits without seeming too pushy. Here are some tips to help you create long-form content that’s both comprehensive and actionable. These tips will make your content a success and get your brand recognized online.

In addition to being more engaging, long-form content is also more likely to be shared. In fact, 88% of readers share long-form content compared to 2% for short-form content. This is due in large part to the fact that long-form content allows the reader to read more and provides more information in one place. Long-form content is also great for SEO, as it establishes your business as an authority in your field. Long-form content also helps you build a brand’s authority, which is important for boosting conversion rates.

Linkable assets

A blog can be a great way to generate links to your content. But there are many different types of linkable content marketing assets. Some are more effective than others. Here are some of the most popular types. Blog posts are a great way to generate links, as they provide readers with useful information. Use tools like SEMRush to generate topic ideas, and write blog posts that address common questions. In addition, include internal links to industry experts.

Infographics are another way to drive traffic to your website. Infographics were effective around 2013, but may not be as effective today. You can also use offline events as linkable content marketing assets. The first thing you should do is understand your target audience. You can also contact influencers and ask them to promote your content. These influencers may be able to help you generate high-quality links for your website. However, you must be aware of the limitations of infographics and other content marketing assets.