How to Use Storytelling in Business Content Writing

Storytelling is a powerful technique to draw your readers into your content. This technique plays off readers’ emotions, struggles and similar views to create an emotional connection. Stories are compelling because businesses and consumers alike are interested in learning how to solve their problems, and success stories provide motivation. Using storytelling in business content writing is a new concept that has been gaining traction. Read on to learn how you can use storytelling in your next content marketing campaign.

SEO copywriting

Good SEO copywriting is crucial to boost your website’s search engine rankings. Good copy is well-written and contains the right number of keywords. While not overused, specific keywords are still present in a subliminal manner. Good copy is easy to read and strikes the right balance between entertaining and informing. The end result is a steady stream of targeted customers. Using SEO copywriting to increase your website’s visibility will save you money on advertising and promotion campaigns.

Another crucial component of SEO copywriting is keyword research. You need to ensure that the content contains relevant keywords and is relevant to your target audience. Ideally, your content should lead a visitor through the buyer’s journey, ending with a purchase. This is made possible by using keywords that are relevant to the topic and have a high search volume. If you don’t use keywords, your content is unlikely to be shared and may fail to achieve its intended purpose.

Customer-centricity

Most of you do not consider customer-centricity in the same way that Fader describes it. But you need to make it a point to promote it at every level of the organization, from the executive level to the bottom-line. Here are some ways you can use to do that. Customer-centric businesses have loyal customers who spend more money over time. They are forgiving of minor trespasses, because they know they can trust the organization to take care of them in the long run.

First, define customer-centricity. Don’t confuse it with customer obsession. A company that values customers must be committed to their success. Customer-centric business practices don’t just benefit the customer; they also help the company’s culture as a whole. When you start to apply this strategy, you will see positive results, both from your company and your employees. And once you have it, you’ll start seeing it in your content writing.

Calls to action

A call to action (CTA) is a short phrase or a graphic that evokes a desired response. Most call to action are five to seven words long. A strong sense of urgency motivates the reader to act. Different types of call to action have different effects on different audiences. To measure its effectiveness, use a formula to determine how many people click on your link and how many converted. The formula is simple: the number of clicks divided by the number of impressions is the conversion rate.

To make your call to action more effective, identify the biggest objections your potential customers have to your product or service. If it’s a subscription service, for example, you may need to address the main objection by offering a free trial period. The best calls to action are short, concise and contain the focus keywords. Try a free trial period to see if you’re able to convert a potential customer before making a purchase.

Research

Successful business writers know that they must research their audience before they write about it. Whether it’s in an email, a blog post, or an e-book, they must first identify their target audience to create effective content. Then, they can decide how much to include. They use information gathered during research to determine how much information they need to include and what they should not include. Here are some tips for writing business content that targets your target audience.

Email newsletters

If you’re writing business content for email newsletters, you need to understand the audience for the content. For example, if your business sells furniture, you don’t want to talk about the latest weather or recent sporting events. Similarly, you shouldn’t talk about religion, politics, or race. You should also avoid mentioning controversial topics, such as race or religion, unless you’re a home goods company.

The design of your newsletter is also a crucial part of the content. Try to choose a layout that will be pleasing to the eyes. Consider using images in your newsletter to showcase your brand’s personality and products. Try to make it look clean and uncluttered. Also, make sure that the images are captioned and have ALT TEXT. Your newsletter should be easy to read and enticing to open.