How to Tailor a Mobile Content Marketing Strategy

A successful mobile content marketing strategy should be tailored to meet the specific needs of mobile devices. In-depth content, responsive design, and email campaigns optimized for mobile are the main features of a successful campaign. The content should be easy to read and navigate on a smartphone. In-depth content is crucial for attracting visitors, so make sure to design your website with mobile-friendly features in mind. Using a mobile-friendly design is important as well, as it helps mobile users find what they are looking for.

Lessons learned from OPEN Forum’s mobile content marketing strategy

The OPEN Forum is one of the most well-known examples of successful mobile content marketing. The brand is dedicated to connecting offline and online communities. They host virtual and in-person events for members, including Twitter chats, webinars, and Google Hangouts. Their events allow members to get to know each other in person and learn from each other’s experiences. The OPEN Forum also offers mobile apps and other content that cater to mobile users.

Mobile content marketing is increasingly important because the majority of consumers use a mobile device to access the internet. Almost 80 percent of spontaneous purchases are made on a mobile device. Because of this, it is important for brands to create content specifically for this audience. While content on desktop is still important, mobile content is increasingly becoming a higher priority for consumers. Moreover, mobile users are more likely to spend more time on their mobile devices than those on a desktop computer.

Tools

The first step in creating an effective mobile content marketing strategy is to develop a plan. Once you have defined the plan, you should consider the tools you will need to make it work. A good plan includes creating content for multiple platforms. A tool like BuzzSumo can help you organize and create content based on your ideas. This tool also has the ability to track the performance of a content campaign. For example, it can identify the top trending topics and the headlines that create the most buzz. It can also help you identify influential people in your industry and connect them with your audience.

Google Analytics is a free and widely used tool for content marketers. This tool can help you track your website’s traffic, demographics, and search engine performance. Other tools that you can use include MozBar, which is a browser extension for SEO metrics. It provides insights into the page elements and allows you to optimize them to increase visibility. The main benefit of MozBar is that it can track up to 100K pageviews in real time.

Techniques

As the use of mobile devices increases, so does the need for a streamlined, user-friendly experience. Content on mobile should be digestible and visually appealing, with less text and more space. While mobile screens are smaller than desktop screens, you can still make the content more readable by using negative space and page breaks. Combined with other techniques, these elements can make your content more visually appealing and easier to read on a mobile device.

The first step in creating great mobile content is conducting research. Once you’ve gathered enough information, build a great piece of content that adds value to your audience. The next step is building a healthy backlink strategy to increase your traffic levels. Since one person can’t create a constant flow of content, it’s best to outsource the task to a team of content creators. It’s vital to focus on what your audience is looking for, and ensure that your content offers the information they’re looking for.

Results

While traditional web marketing has many benefits, mobile content marketing has its own unique set of challenges. For starters, most mobile devices are highly personal and offer an unrivaled amount of data. By tapping into this data, marketers can tap into customers’ interests before they even know it. But the price of overstepping is immediate – customers often turn off their mobile devices when you overstep. Here are some tips to optimize your mobile content marketing efforts.

Make your content searchable by mobile users. By focusing on mobile-friendly content, you can take advantage of a growing number of mobile users. For example, Google Posts is ideal for mobile users, while Google Assistant can be used to purchase items directly from the search engine. To avoid losing customers on mobile, create content around related queries. This way, your content will be relevant to the queries that your mobile users are typing. While creating content for mobile, keep in mind that people do not have as much patience as desktop users, so make sure your content is searchable and includes buzzwords and rich snippets.