How to Implement a Pillar Content Strategy

A pillar content strategy involves planning the content you want to create and when. Typically, pillar content is more in-depth, with multiple topic facets. It is a great way to update and revamp an old blog that has not been updated for a while. By implementing this strategy, you will create consistent, informative content that will keep your readers interested. If you’re unsure about getting started, you can read the following tips.

When creating a pillar page, consider how you can make your article as comprehensive as possible. While the topic “vehicle repair” might be too broad, “choosing and replacing tires” hits the sweet spot. The objective is to create a page that outlines a general topic that your ideal buyers want to read about. You can also consider recurring problems that your ideal buyer might be encountering. Using buyer personas as a guide, you can determine the right areas for pillar content. If you have other branding assets, consider incorporating these.

A pillar content strategy aims to elevate your company to a higher rank in search engine results while also strengthening your position as a leader in your industry. While a pillar content strategy requires more planning and resources, it will yield high returns on investment. By utilizing a pillar content strategy, you’ll be able to increase your SEO ranking and strengthen your foothold in your current niche. You will also benefit from increased customer retention and acquisition.

Once you’ve completed your pillar content strategy, it’s time to promote it. You should write it once, and then write some more if necessary. Post your pillar post on your social media profiles, in your newsletter, and through your sales reps. You should also monitor its performance with data-driven insights so that you can adjust accordingly. This method has many benefits and should be explored thoroughly by your business.

A pillar page should be long enough to be easily read and provide value. It should contain 3,000 words of content, but supporting pages should be less than half that. You should also add a few supporting pages containing 500 to 800 words to support your pillar page. It’s important to keep these pages linked to the corresponding pillar page. Aside from providing your customers with a better experience, you’ll also increase your chances of converting those visitors into paying customers.

A pillar content strategy should include a process and structure for your content. It should also include supporting content assets, such as subtopic blogs and identify new opportunities. When planning your pillar posts, you need to outline the corresponding process. Besides planning, writing, and designing, you should ensure the content is optimized to be found on the various search engines. You should also make sure that the content is optimized to increase SEO rankings.

A pillar content strategy should focus on the pillar topic of your blog. Its purpose is to attract readers who will click on links to the articles. The pillar content should be a core topic of your blog. For example, an article related to a specific category should be a pillar topic. It should be a good read for users. Additionally, the broader category should focus on your target audience’s needs.

A pillar content strategy should have a long word count. The pillar page should be a minimum of 3,000 words. However, the supporting topic page should be as short as 500 to 800 words. You can even use more than one tier for your pillar pages. The key is to ensure that your pillar content strategy is successful. This strategy will help your company stand out from the competition and increase your chances of attracting and keeping more customers.

After determining the pillar topic, you should build several tiers of content. The pillar topic should be the core topic of each article. Its name should be derived from the primary keyword that your audience will be searching for. The pillar topic should provide information that will help them with their problems. These topics should be based on the primary keyword of your business. You should also include the pillar page in your branding assets.