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How to Find Content Marketing Topics

How to Find Content Marketing Topics

If you’re struggling to come up with new content marketing topics, you can begin by understanding the current landscape. How is your topic related to your pillar pages, your audience, or social networks? What can you add to this knowledge to help your readers find your content? Consider these tips to get started. Read on to learn how to come up with new topics for your next blog post. Hopefully, you’ll have a successful campaign!


The relevancy of content marketing topics is key in building an effective content marketing strategy. Content topics should educate buyers. Ideally, your content marketing strategy should center on the Big 5 topics buyers obsess over. These topics are all-important because they perform the heavy lifting in lead generation. Among the topics that should be featured in your content marketing strategy are problems and their solutions, comparisons and reviews, and unbiased opinions about your product.

Relevance to your target audience

When it comes to content marketing, relevance is key. It can help you identify the topics that your target audience actually wants to read about. If you can identify your target audience’s pain points and the questions they have, you can choose content marketing topics that will appeal to them. For example, you can write about a new product or service. This way, you will be able to reach more people and improve your sales.

Relevance to your pillar pages

While your pillar pages are important to your overall SEO strategy, they don’t necessarily have to follow a set format. Think about which format best suits your topic, supporting cluster, and learning style. In some cases, a pillar page can be a standalone post that summarizes key points, and some may be cross-posts. However, there’s nothing wrong with pillar pages in and of themselves.

Relevance to social networks

A business needs to adapt its content marketing strategies to fit in with the way people use social media. In general, people use social media to have fun and discover new information. Therefore, a brand needs to tailor its content to be entertaining as well as unique to show off to its followers. Fortunately, the world of content marketing is always growing, so there are many ways to adapt your strategy to keep your audience interested and engaged.

Relevance to forums

When marketing your business, you want to make sure that you are generating the most traffic for your company. The best way to do this is to create an active presence in the forums and join relevant communities. You can do this by searching for forums that are related to your industry or product. You can also ask your customers or suppliers what types of forums they frequent. Once you have a list of relevant forums, you can join them.

Relevance to Facebook groups

When you start a Facebook group, you should develop a high-quality, relevant content. There are many strategies for developing such content, but the main goal should be to avoid becoming predictable and generic. You should also avoid making content about your brand specific, and focus instead on topics relevant to your group’s members. Facebook groups are most successful when discussions and consumer engagement are at the forefront of the content. Here are a few ways to make your content relevant to Facebook groups:

Relevance to subreddits

When it comes to content marketing, subreddits can be a great place to start. Subreddits are a great source of information about what people are searching for. If people are asking questions on a subreddit, they are more likely to have Googled the answers themselves and have a question for the community. If you’re looking to generate more traffic to your website, it’s important to make sure your topics are relevant to the questions asked on these forums.

How to Find Content Marketing Topics


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