How to Determine the Value of Content Marketing

If you’re a content marketer, you probably face questions like ROI. But, as a content marketer, you already know that content marketing is important, whether you’re in the B2B or B2C space. So how do you translate that value into dollars? Here are a few tips to help you determine the value of your content marketing efforts. Keep reading to learn more. And don’t forget to share your results!

Compounding value

Content marketers who use a COPE approach to content distribution increase the compounding value of their published content. By publishing content once, re-investing the earnings into new content will increase the total value of the content. If you are investing money in content creation, you should consider finding content creators who enjoy your topic and can add real value to your audience. In this way, you will maximize your content marketing investment and compound your earnings faster.

To make the most out of content marketing, you should balance your posts between evergreen and temporal content. Evergreen posts are those that impart timeless advice, while temporal posts comment on current events. In the long run, evergreen content marketing campaigns generate more traffic than temporal ones. This graph shows the compounding effect of content marketing. As a result, a post published on a hypothetical blog could generate 250k readers within the first year.

Lead generation

In order to maximize the value of content marketing for lead generation, it is crucial to create high quality content that will attract your target audience. The quality of your content will have a significant impact on the number of leads you generate, and it will also be useful for PR campaigns. Relevant brand-oriented content combined with niche PR targeting can be effective in establishing your expert status and getting featured in industry-related publications and blogs.

Creating a product that offers a trial or free version of a service will help generate leads. The free product may be light and basic and have less features than the full-featured product. The benefits are twofold: the reader doesn’t have to provide a credit card to download it, and the lead form is not submitted to an e-commerce site. This also helps build trust and credibility amongst customers.

Cost

The costs of content marketing can range from a few hundred dollars to as much as ten thousand dollars per month. The amount you spend can vary from small to large, depending on the scope and collaboration requirements. The cost of content creation is generally much lower if you only need 10 pages of content compared to one hundred pages of content. Content must rank well for high-impact keywords within your industry. Content that is relevant to your audience will increase your chances of making a sale. Content agencies can help you devise a game plan for content marketing.

There are two types of content marketing agencies. Content agencies act as a virtual extension of your in-house marketing team, providing the skills that you cannot. Agencies will be able to provide these services for less than you would be able to manage yourself. The cost of hiring a content marketing agency can range from $1,000 to ten thousand dollars a month. The price for a full-service agency will include a content strategist, copywriters, graphic designers, and editors.

ROI

Measuring the ROI of content marketing activities is vital to gauging the effectiveness of your strategy. The most important metric to look for is conversion rate, which is different for different industries. It also varies a great deal between websites and industries. In addition, there’s no single formula to calculate the ROI of a content marketing campaign. There are some common ways to measure ROI. Using a Google Analytics report is the best way to measure the effectiveness of your content marketing activities.

First, it is important to understand how much time users spend actively engaging with your content. Studies show that consumers interact with an average of 11.4 pieces of content before making a purchase. Forrester’s research shows that a customer must engage with 11.4 pieces of content before buying a product. In other words, your content marketing efforts must improve the customer’s content journey. Moreover, it is important to use content-specific attribution models to determine how much your content is influencing revenue.