How to Analyze an International Content Marketing Strategy

When it comes to international content marketing, a bilingual writer is essential. A bilingual copywriter can rework your content to appeal to a new audience. A bilingual copywriter also understands the marketing practices of the region and how to adjust the content to appeal to its culture. If you don’t have the time to hire a bilingual copywriter, you can outsource this work to freelance copywriters in the other region. They will be able to work on your project at a fraction of the cost.

Keyword analysis

There are several ways to analyze an international content marketing strategy. The first step is to identify your target audience. Different countries have different demographics, languages, and culinary specialties. Analyzing these characteristics will help you find a relevant strategy for each country. Secondly, you can conduct SERP analysis to gain additional insights. International content marketing is a key part of international SEO, and it should be part of your content marketing strategy. To ensure success, you must understand the challenges and opportunities that each country presents.

To analyze your competitors’ strategies, conduct a content analysis. A content analysis tool will show you which pages are generating the most traffic, how long visitors stay on a page, and which pages aren’t attracting customers. You can also identify keywords that your competitors are not targeting. Focus on these keywords to increase organic traffic and capture market share in similar regions. Make sure that your content is optimized for the top international search engines.

Influencer marketing

In addition to increasing brand awareness, influencer marketing can also increase conversions. This strategy has been around for decades and focuses on engaging influencers with content that builds brand credibility. In fact, some of the most successful campaigns involve celebrities and content creators promoting a product or service. For example, Microsoft and National Geographic used influencer marketing to promote the “Make What’s Next” campaign to inspire young girls to pursue STEM careers. These influencers, who represent a range of industries, garnered more than 3.5 million likes in just one day.

While traditional methods of advertising might seem unworkable for smaller brands, the effectiveness of influencer marketing can be enormous. A case in point is Lagavulin’s campaign with comedian Nick Offerman. The two celebrities took turns sipping a bottle of Lagavulin whiskey for 45 minutes without saying a word. This campaign helped Lagavulin gain a large audience for their brand and captured more than 500 email addresses for email marketing.

Original content

As you plan your international content marketing strategy, you need to consider several factors. The culture in each country is different, and the content you create should be adapted to each one. For instance, a Thanksgiving meal prep blog post will not have much of an international appeal, while a blog post about food preparation could. Moreover, the language and cultural differences may make your content less appealing to certain audiences. For this reason, it is important to conduct research and study local holidays, customs, and terminology. These factors will help you come up with content that has a global appeal.

Your international content marketing strategy should be tailor-made for each country, blending together central themes and areas of interest. Some content can be translated for each region, but other content should be written specifically for each country. For example, while machine translations are acceptable for a few countries, you should hire a professional translator if you plan to target more than a few countries. A professional translation will ensure the highest quality and is suitable for business purposes.

Local perspective

Identifying the fine line between global and local content is never an easy task, but with a local perspective, you can avoid doing things that could come off as inappropriate. One of the key ways to do this is to include a local perspective in the content development process. This is particularly important when you’re targeting foreign audiences. It’s important to understand the differences in purchasing power, currency value, and income levels. By incorporating a local perspective, you can create content that will stand out in their eyes.

In addition to ensuring that the language is appropriate, researching local customs and holidays is essential. Many international markets have different language and cultural customs, so you must consider these differences when planning your content. If you plan on aiming for global audience, you should avoid using words and jokes that are offensive in the country of target consumers. This could harm your credibility if you misrepresent local culture. Using local languages and cultural customs to communicate your message will be much more successful in attracting international customers.

SEO benefits

Search engine optimization (SEO) is a powerful tool for increasing website traffic, brand awareness, and revenue. With this tool, you can reach potential customers worldwide. Besides increasing traffic, SEO helps businesses boost their rankings and improve user experience. SEO also improves a website’s speed and download time, and optimizes the site for all browsers. By using SEO strategies, you can expand your target audience and maximize your ROI.

The most important SEO benefits of international content marketing are increased traffic and improved website rankings. International SEO helps you optimize your website and content for multiple languages and countries. It ensures that search engines understand which countries you want to reach and which languages you will be using to reach them. Once you have your website optimized for each country and language, you can focus on creating and distributing content in that language. Adding a localized version of your website’s content will increase its exposure and boost traffic, both organically and through paid ads.

Cost of multilingual content creation

In order to succeed in international content marketing, your multilingual content strategy must focus on creating relevant content for each country. This requires having native-level understanding of the languages and cultures of target audiences. For example, the internet has 204 million Spanish speakers, whose combined purchasing power is $3.5 trillion. It makes no sense to cut corners when reaching these customers, especially when you’re marketing to them through multilingual content.

While many businesses prefer to hire a native language speaker for their content marketing strategy, this alone will not cut it. Multilingual content requires professional copywriting, localization, and SEO, as well as cultural awareness. Those who do this have the necessary skill sets and experience to create content that will appeal to each individual market. However, if you are planning to scale your international content marketing strategy, it is essential to hire a team of experts who have knowledge of various languages and cultures.