Get the Most of Your Paid Content Marketing

When you’re starting a content marketing strategy, there are many things to consider. How much budget do you have? Will you have the time and resources to stick with your strategy? Are you able to use several different types of content to attract readers? Will your content be shared across several platforms? If you’re planning to use several different methods to promote your content, here are some tips. Read on to discover how to get started with paid content marketing.

Pay-per-click advertising

The two methods work together well because they are both related to search engine optimization. Content marketing, on the other hand, keeps users on your website and increases your conversion rate. It creates valuable information for your target audience that they want to know about. While a well-written advertisement can bring hundreds of visitors to your website every day, a poor-quality landing page with no compelling copy will not yield many results.

Despite these benefits, you should always have a clear goal in mind when you use PPC advertising. Perhaps your first goal is to attract potential customers. Perhaps your second goal is to encourage people to complete a form. Fortunately, you can track your goals with Google Analytics. The platform will help you analyze your results in real time. To get the best results from your advertising campaign, consider incorporating this form of digital marketing into your overall strategy.

Upwork

If you’re a brand looking for paid content marketing services, the Upwork work marketplace is the way to go. It’s a website where you can post a job and search for the most qualified freelancers to handle the task. Some freelancers specialize in specific fields, such as SEO, social media, or podcast editing. You can post your job or browse for freelancers and bid on the projects they’re offering. Upwork’s work marketplace connects brands with freelance writers who specialize in a wide range of services.

SurveyMonkey

SurveyMonkey’s organic search traffic has dropped dramatically in recent months. In June 2022, the company had almost 1 million fewer monthly visitors than it did a year prior. In addition, the company is ranking for fewer organic keywords and is seeing a decrease in referral traffic. While the company is still largely domestic, its international growth has come with some hard lessons. Here’s what you need to know before you start using SurveyMonkey for your paid content marketing efforts.

SurveyMonkey is easy to use. You can make surveys that are open-ended or closed-ended, and choose the style of your questions. The questions themselves can be a single-answer, multiple-choice, or descriptive. They can also be ranked by a scale or matrix. If you’re trying to promote your business on social media, you can easily embed a survey on your site or send it to your audience through the Messenger app.

Wrike

If you’re looking for a software that makes managing your marketing campaigns easier, consider Wrike. The cloud-based project management system gathers marketing performance data from 50 platforms and offers customizable templates. In addition, Wrike can tie all your marketing data into a single project, so you’ll always know how your projects are performing. This company recently updated its offerings with Wrike for Marketers, a new version that extends beyond its basic project management capabilities. This version of Wrike can also be integrated with Marketo and Salesforce, which gives it more integration options for managing your digital marketing campaigns.

Wrike has a number of plans for different businesses, including free and paid, for marketing teams. Wrike’s features are designed to streamline the planning process, campaign execution, and creation of quality content. It supports several integrations and has a free plan that allows you to use the tool without paying a dime. In addition to the free version, Wrike has paid plans and professional services plans. If you’re planning to use Wrike for your business, consider the features and benefits of each plan.