Content Marketing VS Content Strategy

If you’re planning to launch a new website, it’s important to understand the difference between content marketing and content strategy. The two strategies are often related and need to be worked together to create an impactful result. While they may seem very different at first glance, they actually aren’t all that dissimilar. Content marketing is about producing content strategy is about using your content to create impactful results. The difference between the two techniques is usually in the execution.

Planning

Your content strategy should take into account the various channels and their unique characteristics. Content for Twitter is not necessarily the same as content for LinkedIn, and you should not equate them. If you’re focusing on email marketing, content for webinars, and content for trade shows, your content strategy should reflect this. You can choose to write, curate, or source content to reach your target audience in the best way possible. The strategy should also define the right mix of these channels to achieve your goals.

Once you have determined your strategy, you need to create an editorial calendar and action plan to execute it. Schedule content three to six months ahead of time, list tasks, and assign them to your team. Plan an effective strategy for each type of content. Blogging is an SEO gold mine and 75% of content marketers predict that SEO will remain one of the top tactics in the coming years. If you plan to use blogging as your content marketing strategy, be sure to create a strategy that includes SEO.

Creating

If you’re confused about how to create a content strategy, the answer lies in defining your business goals. These goals can be anything from improving customer acquisition to reducing customer support loads. Think of them in terms of quarters, not months. Then, map your content to your audience’s needs. Finally, analyze your competition and understand where you stand in relation to them. In this way, you’ll know which content to create and which to delegate to other team members.

When determining which content is working and what isn’t, you can create a content spreadsheet. You’ll want to include columns for content status, title, persona, and URL. Once you’ve created this spreadsheet, you can compare it against your goals to determine whether or not your content is generating the results you’re after. Once you’ve identified gaps in your content, you can create content strategies and measure the results.

Managing

A key distinction between content marketing and content strategy is the focus on audience. The latter focuses on connecting content to business goals. While content strategy is more about marketing, managing content involves a number of tasks that may be categorized as “content management.”

First, the difference between content strategy and managing content is important for the efficiency of both processes. Content strategy involves categorising content into categories, making it easier to manage and find. In many cases, content marketing content is mismanaged, so it is vital to manage it strategically. For example, when answering an email question, a customer may ask you to write a blog post that provides an answer to that question. Managing content marketing vs content strategy involves defining a clear strategy for all content that must be created.

Organizing

Using a tool like Semrush’s Marketing Calendar is a great way to create a shared editorial calendar and monitor progress in real time. Content calendars should be shared with your entire company, including sales teams and customer-facing teams. By collaborating with other departments, you can make content more customer-centric and position your team as more than just writers. Incorporating sales and customer-facing teams into your content strategy can make you more efficient and help you position your content team as a key revenue-building engine.

The problem with this organizational structure is that content marketing and content strategy are often separate functions. As a result, marketing departments are competing for budget and talent, which makes it difficult to get a clear overview of the entire content marketing program. As a content strategist, you are probably frustrated by this situation and want to see the problem addressed. As a result, you may be in the minority of marketing professionals who understand content marketing.

Testing

The process of testing content marketing and content strategy can help you determine which aspects of your strategy are not working and which ones do. There are a number of ways to test content, including surveys, focus groups, and user testing. Depending on the type of content you are creating, you may want to test certain sections or features. For example, you may want to test the readability of your content, or the voice of your content. There are also a number of other techniques that you can use to gather data.

Before you can begin testing your content, you will need to determine your objectives. Determine how you plan to reach your audience, what actions you want them to take, and how they can best respond to your content. Once you know your goals, you can create content that is designed to reach these goals. Content should be easy to understand, with clear call-to-action buttons and clear directions. If you are testing a website or an app, you can test different versions of call-to-action buttons, website landing pages, and more.